Copywriter services with ‘dynamic marketing strategy’, interviewing, and testimonial creation, specialising in professional services clients
That critical element you need to make your clients happy after all your creative work…
An attractive design is really important for a brochure, flyer, or ad, but effective copywriting is the final and critical link to ensure the sales results you’ll want for your clients.
Here’s how I can provide that for you…
Finding the hidden gold with a ‘marketing mindset’
I dig for ‘hidden treasure’ and untapped potential in the client’s business – including differentiators and outside-the-square factors to set them apart.
I’ll also look at positioning their credentials to build trust with their target audience – a biggy in winning business these days.
I can take this to another level by…
Interviewing a few of their ‘ideal’ customers to get to the heart of their motivations and… attract more of them
By ‘going to the horse’s mouth’ I can cut the guesswork normally done by marketers and copywriters.
Training by an ex Canadian TV talk show host and counselling experience have taught me how to connect at a deeper level with people – to find their real needs, values, and motivations.
From this I can write copy with authentic empathy to win trust and a positive response – without hype, deception, or exaggeration.
Testimonial creation to build a brand based on trust
With each interview, I can craft a testimonial in the customer’s own words to strategically support the client’s key selling points.
Drawing in high value customers and screening out the rest
By crafting clear and concise content that uses empathy, resonance, rhythm, and ‘indirect persuasion’, I can attract target customers who…
- Appreciate the client’s value and tell others
- Are willing to pay for it
- Take up minimal time – making the client’s life easier and more profitable.
Get help now to produce the results you and your client are looking for
Contact me now on 0800 385 1800 or via the contact page