garden like website content writing

Website content writing & graphics testimonial samples:

"I can say that we are very happy with your services... for many years we had difficulties in finding the right webmaster. Through Spectra-Media, we found what we had been looking for!!"

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"Your re-write of our site has raised enquiries from 2 per month up to 2-3 per week and growing"

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"I am rapt to see my site appearing near the top of the first page of Google - for most of the phrases people would use to find my kind of services"

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"We've had very positive results with definite traffic increase and customer compliments"

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"I have had $9000 worth of work already from my new website, so it must be working. Thanks! [content writing has effectively paid for itself in about a week]"

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"we’ve had more enquiries than ever before and have been able to cut costs on other less effective forms of advertising"

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"David was able to grasp the complexities of our core activity and find the most valuable benefits for our customers"

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"A real insight into what a professional can do - information presented in such a totally different, interesting and attention-getting way"

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Read Complete website content writing & graphics testimonials

web designers assn and plain english partner

Webmastering

(Website content - writing and graphics)

Avoid the 'DIY trap'... uphold your professional image - and your sales response!

Smaller businesses can find website content difficult to maintain. It can be a real struggle to find the time and skill to do it properly amidst the busyness of day-to-day operations.

It's not much good having a website looking good when it's first launched but then going down hill over time!

Presentation is important for credibility and sales

The quality of your website content (writing and graphics) reflects on the quality of your business - at least in the eyes of your prospective customers. If your site is out of date or looking a bit rough, it could cost you sales.

No more hotch-potch of website content

Have you ever been to a website where the information is patchy - hard to understand, waffly, or 'all over the place'? That can happen especially when the content writing is done by several people in a bit of a rush. A consistent 'voice' is far more customer-friendly.

It's important for website content to be written in a clear, consistent, 'voice' and style. Overall 'harmony' is needed to ensure a good user experience.

Bland factual information won't cut it

A lot of companies 'dump' facts on websites – "we are...we do...our products..." It's natural for them to communicate from their own point of view, but viewers get tired of wading through all this to find something they need and will move on with one click. Don’t let this happen to you.

What's needed is website content writing from the customer's point of view - in their terms...

Persuading viewers to buy - the bottom-line

The art of 'winning friends and influencing people' is based on talking in terms of the other's interests (sincerely). This builds trust and wins good-will. Motivating people to buy often requires emotional connection as well as giving them logical reasons.

We specialise in tapping into your customers' heartbeat with ‘intimate interviews’ and dynamic marketing strategy to attract the kind of prospects you actually want. You can read more about this on our marketing consulting page.

Organising the information on your website so users can easily find what they‘re looking for – and keep coming back

I can give you advice on your website ‘information architecture’ (the menu and content structure) for best results. It all works together to get the positive response you want.

It's not hard with modern Content Management Systems (CMS) to adjust the menu structure and create new pages.

Complete website content – writing and graphics working together to convey your message

Images and layout are also an important part of web content. We need to guide the reader’s eye to the most important messages first - without information overload or distraction.

We can provide you with complete website content including images, text, and layout - and send it to your webmaster, web designer, or directly upload to your website. We can produce:

Web-ready HTML pages
Ready-to-go pages in your website Content Management System (CMS), or
MS Word pages for someone else to put online.

Attract search engine traffic – new customers arriving on your doorstep

We can write search-engine-friendly text to include a rich concentration of keywords. Help Google searchers find your business and get onto page one to be easily found.