A great way to build goodwill, loyalty, and a profitable relationship with your clients
Email marketing is still a great strategy for building business… if it’s done right. A compelling statistic from research is that it can generate around $46 return for every dollar spent, way ahead of the next closest $23 for search engine optimisation.
It’s well known that the cost of finding new customers is up to five times more than up-selling or cross-selling to existing customers. Email marketing is an extremely low-cost way to market to existing contacts.
Making it effective for your business
The technology platform is important, but the content is the critical factor. As consumer inboxes fill up, you can’t afford to send mediocre broadcast messages that get lost in the clutter.
Your emails will get attention with good ‘reputation management’ built from consistent delivery of specific, relevant, and useful content.
Catchy headlines to grab busy peoples’ attention
The headline is the first and most important element to get attention in someone’s In box. Without a compelling one, they won’t go any further.
Attracting the right customers and click-throughs
It’s not just about getting people to open your emails. If you attract the right customers, and follow through with the right kind of the graphics, sub-headlines, and body text, you’ll get good click-through rates – which is what counts.
Measurable results are key to success
There’s an old saying in marketing – “I know I wasted half my advertising budget, I just don’t know which half.” With the measurability of email marketing, you don’t have to live with this hit-and-miss.
As businesses learn more about their audience, they can adjust their marketing pitch accordingly to increase sales.
Contact me now on 0800 385 1800 or via the contact page