Web copywriting with ‘dynamic marketing strategy’, interviewing, and testimonial creation, specialising in professional services clients
Let me help you create websites that satisfy your clients with solid business results – building your reputation and sharpening your competitive edge
It’s a pity if your well-designed website backed with effective technology doesn’t deliver sales results due to the client’s ineffective ‘DIY’ text content. Smart copywriting can transform the situation. With my service, your clients should get a 100% return on investment within weeks. After that, the extra sales they get will pay for my fees over and over.
Here’s my approach…
Finding the hidden gold in your client’s business with a ‘marketing mindset’
I’ll take a close look at your client’s business to find ‘buried treasure’ – key selling points and differentiators – with unseen potential to attract their target market. I’ll also look into their credentials to build trust with their target audience – a huge factor in winning business these days.
I can take this to another level by…
Customers see things very differently to business owners. By ‘going to the horse’s mouth’ I can cut the guesswork normally involved in web copywriting.
Counselling experience and training by an ex Canadian TV talk show host have shown me how to ‘reach’ people. I can find the hidden reasons customers buy, their true needs, dreams, and what they value most. From this I can write copy with authentic emotional connection – without hype, deception, or exaggeration.
New testimonials to build trust and reputation
With each interview, I can strategically craft a testimonial in the customer’s own voice to support your client’s key selling points (with their approval of course!) – a powerful selling tool, second-only to word-of-mouth recommendation.
Drawing-in high value customers and screening out the rest
By crafting clear and concise content that uses empathy, resonance, rhythm, and ‘indirect persuasion’, I can attract target customers who……
- Appreciate your client’s value and tell others
- Are willing to pay for it
- Take up minimal time… making your client’s life easier and more profitable.
It’s all in the way I pitch the message and draw the right search traffic – by blending keywords into the text effectively without spoiling the readability or sales appeal and a persuasive Description tag to attract customers right from the Google search results.
Managing the whole process so you’re free to get your client’s site going
I know it can be demanding keeping website development moving along with client changes and delays, so let me make it easy for you by dealing direct with the client if that suits you. If you wish, I can provide complete ready-to-go web content including images and layout. I can even upload it directly to your client’s website via HTML or a CMS system, to make it easy for you.
Get help for your clients now and win their loyalty
P.S. If your client needs convincing of a copy re-write, I offer a Free website content assessment worth $175+ GST. I’ll identify exactly how to turn their text around to get results.